IDENTITY, IMAGE & REPUTATION … the three important constituents of the organizational communication.
An organization’s identity is the visual manifestation of the organization’s reality as expressed through the organization’s name, logo, motto, products, services etc. and all other tangible pieces created by the organization and communicated to the constituencies.
An organization’s image is a reflection of the organization’s identity seen from the viewpoint of the company’s constituencies. By conducting research with constituents a company can get an idea about its image among those constituents.
Reputation is the opinion (more technically, a social evaluation) of the public toward a person, a group of people, or an organization. It is an important factor in many fields, such as business, online communities or social status.
Image, identity and reputations cannot be built in one day. A company needs to work hard to build them. There are some complexes and hard tasks are needed to be executed in order to build successful image and identity. First thing the organization needs to do is conduct an identity audit by an external “identity firms”. This helps to find out how does the general public currently view the organization? Next goal is to clearly define its objective and goal. Here consistency is the key. An organization’s vision should manifest itself consistently across all its identity elements, from logos and mottos to employee behavior. Next step is- develop designs and names. This is a step that simply cannot happen without the help of consultants because so many names are already in use that companies need to avoid any possible legal issues. Next is developing prototypes. Once the final design is selected and approved by everyone involved, consultants develop models using the new symbols or names. Once the prototype is done company must launch and communicate. Companies can use various communication technologies to do that. His final step is implementation. Implementing an identity program is a communication process involving lots of interpersonal savvy and coordinated approach to deal with many constituencies.
In the changing business environment image and reputation is the key for survival. A company that has good understanding of its constituencies and what is important for them can successfully create good reputation programs and implement them.
Off late there is so much of hype for the latest TATA car “NANO”. People are talking about this car even before it is actually introduced into the market. The driving factor behind this is not just its affordable price b
ut also the Identity, Image, & Reputation built up the TATA Company over the years.
According to my experience, I always prefer buying branded pants like LEVIS and I do not buy these pants just for comfort and style but also because of its brand. Brand here refers to its Image and reputation and of course its identity i.e. the “LEVIS TAG” on it.
RELATED LINKS:
http://en.wikipedia.org/wiki/Reputation
http://en.wikipedia.org/wiki/Corporate_identity
http://www.google.co.in/search?hl=en&client=firefox-a&channel=s&rls=org.mozilla%3Aen-US%3Aofficial&hs=X41&q=identity%2C+image+%26+reputation&btnG=Search&meta=
An organization’s identity is the visual manifestation of the organization’s reality as expressed through the organization’s name, logo, motto, products, services etc. and all other tangible pieces created by the organization and communicated to the constituencies.
An organization’s image is a reflection of the organization’s identity seen from the viewpoint of the company’s constituencies. By conducting research with constituents a company can get an idea about its image among those constituents.
Reputation is the opinion (more technically, a social evaluation) of the public toward a person, a group of people, or an organization. It is an important factor in many fields, such as business, online communities or social status.
Image, identity and reputations cannot be built in one day. A company needs to work hard to build them. There are some complexes and hard tasks are needed to be executed in order to build successful image and identity. First thing the organization needs to do is conduct an identity audit by an external “identity firms”. This helps to find out how does the general public currently view the organization? Next goal is to clearly define its objective and goal. Here consistency is the key. An organization’s vision should manifest itself consistently across all its identity elements, from logos and mottos to employee behavior. Next step is- develop designs and names. This is a step that simply cannot happen without the help of consultants because so many names are already in use that companies need to avoid any possible legal issues. Next is developing prototypes. Once the final design is selected and approved by everyone involved, consultants develop models using the new symbols or names. Once the prototype is done company must launch and communicate. Companies can use various communication technologies to do that. His final step is implementation. Implementing an identity program is a communication process involving lots of interpersonal savvy and coordinated approach to deal with many constituencies.
In the changing business environment image and reputation is the key for survival. A company that has good understanding of its constituencies and what is important for them can successfully create good reputation programs and implement them.
Off late there is so much of hype for the latest TATA car “NANO”. People are talking about this car even before it is actually introduced into the market. The driving factor behind this is not just its affordable price b
ut also the Identity, Image, & Reputation built up the TATA Company over the years.According to my experience, I always prefer buying branded pants like LEVIS and I do not buy these pants just for comfort and style but also because of its brand. Brand here refers to its Image and reputation and of course its identity i.e. the “LEVIS TAG” on it.
RELATED LINKS:
http://en.wikipedia.org/wiki/Reputation
http://en.wikipedia.org/wiki/Corporate_identity
http://www.google.co.in/search?hl=en&client=firefox-a&channel=s&rls=org.mozilla%3Aen-US%3Aofficial&hs=X41&q=identity%2C+image+%26+reputation&btnG=Search&meta=
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