
CHANGE is something which is inevitable. Everybody has to welcome change. The way business is conducted today is not the same way how it was a decade back. There are various driving factors changing the environment of the business- external factors and internal factors. External factors are factors on which the company has no control on. Some of the external factors are political factors, social and economical factors, natural calamities, customer tastes and preferences etc. Internal factors are those on which the company has control on. Examples of internal factors are: methods of production, employee turnover rate etc.
Some of the main reasons for the change in the organizational environment in the recent years are globalization, advent in technologies, development in communication system, change in the distribution network etc. The workplace in most of the companies is no more traditional. Most of the companies today are modern with sophisticated technology. The advancement in technology is such that, today I can even work for a company sitting at home but a decade back nobody would even have contemplated . Thanks to the internets and cell phones.
Companies have to deal with a changing environment in terms of changing attitudes of people towards their way of doing business. Corporations like Gillette, Nike and McDonald’s have experienced the challenges of increasing customer awareness for social responsibility. The three important steps involved in managing the changing environment are:
RECOGNISE THE CHANGING ENVIRONMENT.
ADAPT TO THECHANGING ENVIRONMENT WITHOUT COMPROMISING ON THE POLICIES.
KEEP CORPORATE COMMUNICATION CONNECTED TO THE STRATEGY.
The environment of businesses is continuously changing. Corporations must find ways to react to those changes and communicate the strategy throughout the organization. The companies have to adapt to the changes for their long term survival in the business.
PERSONAL EXPERIENCE: during my schooling there used to be constant changes taking place within the school campus and this was because of modernization. My school was under renovation. This is an example for adapting the changing environment in order to compete with other schools in the same locality for the best infrastructure.
Some of the main reasons for the change in the organizational environment in the recent years are globalization, advent in technologies, development in communication system, change in the distribution network etc. The workplace in most of the companies is no more traditional. Most of the companies today are modern with sophisticated technology. The advancement in technology is such that, today I can even work for a company sitting at home but a decade back nobody would even have contemplated . Thanks to the internets and cell phones.
Companies have to deal with a changing environment in terms of changing attitudes of people towards their way of doing business. Corporations like Gillette, Nike and McDonald’s have experienced the challenges of increasing customer awareness for social responsibility. The three important steps involved in managing the changing environment are:
RECOGNISE THE CHANGING ENVIRONMENT.
ADAPT TO THECHANGING ENVIRONMENT WITHOUT COMPROMISING ON THE POLICIES.
KEEP CORPORATE COMMUNICATION CONNECTED TO THE STRATEGY.
The environment of businesses is continuously changing. Corporations must find ways to react to those changes and communicate the strategy throughout the organization. The companies have to adapt to the changes for their long term survival in the business.
PERSONAL EXPERIENCE: during my schooling there used to be constant changes taking place within the school campus and this was because of modernization. My school was under renovation. This is an example for adapting the changing environment in order to compete with other schools in the same locality for the best infrastructure.
RELATED LINKS: http://www.smeinfo.com.my/publication/sme06/2.pdf
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