Relevance is not limited to strictly traditional sales/client communications. In a corporate environment, there are literally hundreds of applications for the distribution of information through documents, both internally – to various departments, employees, and management, as well as externally – to clients, prospects, suppliers, investors, and government.
Sales:
Relevant communications can help companies track their interactions with clients. Smart documents coupled with a ‘360 degree view’ of the client, collect data about what clients want to know when contacts are made, whether the contacts are initiated by the company (i.e.: rep visits or mailings) or by the client (i.e.: calls to the company's call center or Web searches and inquiries).
Costumer service:
Relevant communications can help organizations take a strategic view of their customer-service operations by deploying customer self-service applications and tools to offer real-time data for offices and clients. Relevant communications can also help centralize the data that is scattered throughout the organization in multiple formats from different sources.
Marketing:
Relevant communications can help marketing professionals realize the power of targeted communications in building and sustai
ning customer relationships. The traditional marketing approaches of ‘blast’ email, fax, and voice-based telemarketing can be replaced with newer concepts of permission-based targeted marketing, real-time marketing, event-driven marketing and one-on-one personalized marketing.
Employees:
Rich timely relevant content allows a portal to become a primary employee communication tool. By providing the right type of relevant information, higher employee productivity will be the result. Here, they cannot only manage their workload but also learn about corporate activities, competition, and engage in collaborative projects.
EXAMPLE: Relevant communications can be used, for example, by energy companies to inform callers that an outage in their area has already been reported and thus reduce traffic to the call center. Callers may also request to be called automatically once an outage situation has been rectified.
PERSONAL EXPERIENCE: in my MBA class we had a lot of group assignments to do. We used to assign different topics to different group members. And few of my group members used to never give us the information relevant to the topic for discussion. Because of which we used to loose out a lot of points. Information relevant to the topic will lead to the better understanding of the topic. This is applicable even to the corporate organizations.
RELATED LINKS:
http://www.feld.com/blog/archives/2005/02/signs_of_increa.html
http://scholar.google.co.in/scholar?q=importance+of+corporate+communication+relevance&hl=en&client=firefox-a&channel=s&rls=org.mozilla:en-US:official&um=1&ie=UTF-8&oi=scholart
Sales:
Relevant communications can help companies track their interactions with clients. Smart documents coupled with a ‘360 degree view’ of the client, collect data about what clients want to know when contacts are made, whether the contacts are initiated by the company (i.e.: rep visits or mailings) or by the client (i.e.: calls to the company's call center or Web searches and inquiries).
Costumer service:
Relevant communications can help organizations take a strategic view of their customer-service operations by deploying customer self-service applications and tools to offer real-time data for offices and clients. Relevant communications can also help centralize the data that is scattered throughout the organization in multiple formats from different sources.
Marketing:
Relevant communications can help marketing professionals realize the power of targeted communications in building and sustai
ning customer relationships. The traditional marketing approaches of ‘blast’ email, fax, and voice-based telemarketing can be replaced with newer concepts of permission-based targeted marketing, real-time marketing, event-driven marketing and one-on-one personalized marketing.Employees:
Rich timely relevant content allows a portal to become a primary employee communication tool. By providing the right type of relevant information, higher employee productivity will be the result. Here, they cannot only manage their workload but also learn about corporate activities, competition, and engage in collaborative projects.
EXAMPLE: Relevant communications can be used, for example, by energy companies to inform callers that an outage in their area has already been reported and thus reduce traffic to the call center. Callers may also request to be called automatically once an outage situation has been rectified.
PERSONAL EXPERIENCE: in my MBA class we had a lot of group assignments to do. We used to assign different topics to different group members. And few of my group members used to never give us the information relevant to the topic for discussion. Because of which we used to loose out a lot of points. Information relevant to the topic will lead to the better understanding of the topic. This is applicable even to the corporate organizations.
RELATED LINKS:
http://www.feld.com/blog/archives/2005/02/signs_of_increa.html
http://scholar.google.co.in/scholar?q=importance+of+corporate+communication+relevance&hl=en&client=firefox-a&channel=s&rls=org.mozilla:en-US:official&um=1&ie=UTF-8&oi=scholart
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