Public relations include ongoing activities to ensure the organization has a strong public image. Public relations activities include helping the public to understand the organization and its products. Similar to effective advertising and promotions, effective public relations often depends on designing and implementing a well-designed public relations plan. The plan often inclu
des description of what you want to convey to whom, how you plan to convey it, who is responsible for various activities and by when, and how much money is budgeted to fund these activities. Similar to advertising and promotions, a media plan and calendar can be very useful, which specifies what media methods that are used and when.
Often, public relations are conducted through the Media that is, newspapers, television, magazines, etc. Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as much as they do in advertising. Regarding publicity, reporters and writers decide what will be said. Hence it is mandatory for the organizations to have good media relations.
The Media is an important medium through which the investors, consumers, retailers & suppliers get to know the actual status of a company and its developing image. Some of the media examples are television, news channels, newspapers, internet etc.
Steps involved in handling the media by the organizations are:
Conduct research for the targeting media.
Create a good media team.
Appoint a capable media coordinator.
Identify a good spokesperson who is a good listener, have camera presence, be well-informed about your issue, be able to think quickly on his/her feet, have credibility, be able to develop a good rapport with a reporter, and be intuitive enough to know when a reporter is not friendly.
Appoint a good Editor for your organization to "tighten up" news releases. Everything that is written and released must reflect accurately the position of your organization.
Respond to media calls.
Prepare for media interviews.
Monitor the success.
Maintain the ongoing success.
Companies can also communicate effectively to their constituencies by creating Blogs which will help them track their constituency’s points of view and concerns. Some of the examples for such blogs are Instapundit, Daily Kos etc.
Personal experience: when I was studying in my degree college, I had to coordinate an event for our cultural fest. I wanted some help from my principal but I did not communicate with her directly. Instead I made my lecturers talk to my principal on my behalf which led to a lot of confusion. I could have avoided this confusion by communicating directly with my principal or by asking one of my friends to do so. This is applicable to the big organizations too. It is important for the head of the communication department to decide the media through which planning to communicate with their constituiencies.
RELATED LINKS:
http://www.webmarketingtoday.com/webmarket/pr.htm
http://tenant.net/Organize/media.html
http://www.pertinent.com/articles/publicity/index.asp
des description of what you want to convey to whom, how you plan to convey it, who is responsible for various activities and by when, and how much money is budgeted to fund these activities. Similar to advertising and promotions, a media plan and calendar can be very useful, which specifies what media methods that are used and when.Often, public relations are conducted through the Media that is, newspapers, television, magazines, etc. Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as much as they do in advertising. Regarding publicity, reporters and writers decide what will be said. Hence it is mandatory for the organizations to have good media relations.
The Media is an important medium through which the investors, consumers, retailers & suppliers get to know the actual status of a company and its developing image. Some of the media examples are television, news channels, newspapers, internet etc.
Steps involved in handling the media by the organizations are:
Conduct research for the targeting media.
Create a good media team.
Appoint a capable media coordinator.
Identify a good spokesperson who is a good listener, have camera presence, be well-informed about your issue, be able to think quickly on his/her feet, have credibility, be able to develop a good rapport with a reporter, and be intuitive enough to know when a reporter is not friendly.
Appoint a good Editor for your organization to "tighten up" news releases. Everything that is written and released must reflect accurately the position of your organization.
Respond to media calls.
Prepare for media interviews.
Monitor the success.
Maintain the ongoing success.
Companies can also communicate effectively to their constituencies by creating Blogs which will help them track their constituency’s points of view and concerns. Some of the examples for such blogs are Instapundit, Daily Kos etc.
Personal experience: when I was studying in my degree college, I had to coordinate an event for our cultural fest. I wanted some help from my principal but I did not communicate with her directly. Instead I made my lecturers talk to my principal on my behalf which led to a lot of confusion. I could have avoided this confusion by communicating directly with my principal or by asking one of my friends to do so. This is applicable to the big organizations too. It is important for the head of the communication department to decide the media through which planning to communicate with their constituiencies.
RELATED LINKS:
http://www.webmarketingtoday.com/webmarket/pr.htm
http://tenant.net/Organize/media.html
http://www.pertinent.com/articles/publicity/index.asp
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